Who Owns Alo Yoga? Founders and Ownership Details

By Sarah Miller · May 14, 2050

Alo Yoga is owned by its co-founders, Marco DeGeorge and Ezra Wood, who established the brand in 2007. The company remains privately held and family-operated, with no external corporate ownership or public shareholders. Based in Los Angeles, California, Alo Yoga has grown into a global lifestyle brand specializing in premium yoga apparel, footwear, and wellness content, driven by a mission to promote mindful living through fitness and sustainable design.

Who Founded Alo Yoga?

Alo Yoga was founded in 2007 by brothers-in-law Marco DeGeorge and Ezra Wood. Both entrepreneurs shared a passion for yoga and healthy living, which inspired them to create a brand that combined high-performance activewear with a holistic wellness philosophy.

Founding Vision and Background

Marco DeGeorge brought experience from the fashion and retail industries, focusing on product design and business operations.
Ezra Wood contributed his expertise in marketing and brand development, helping position Alo as a lifestyle brand beyond just apparel.

Is Alo Yoga Publicly Traded or Privately Owned?

Alo Yoga is a privately held company, meaning it is not listed on any stock exchange and does not have public investors. This allows the founders to maintain full creative and strategic control over the brand’s direction.

Implications of Private Ownership

Greater flexibility in long-term planning without pressure from shareholders.
Ability to reinvest profits directly into innovation, sustainability initiatives, and expansion.
Limited public financial disclosures, though industry estimates suggest strong revenue growth.

Year	Revenue (Estimated USD)	Retail Locations	Digital Presence (Instagram Followers)
2018	$250 million	20	1.2 million
2020	$400 million	35	2.8 million
2023	$600 million	50+	5.6 million

Table data source:1, 2

The data shows consistent year-over-year growth in revenue and global reach, reflecting Alo Yoga’s successful blend of product innovation and community-driven branding. The increase in Instagram followers underscores the brand's digital marketing strength and appeal to millennial and Gen Z consumers.

What Makes Alo Yoga Different From Other Activewear Brands?

Alo Yoga stands out due to its integrated approach to wellness, combining apparel with experiential offerings such as yoga classes, meditation sessions, and digital content via Alo Moves, its subscription-based fitness platform.

Key Differentiators

Alo Moves: A streaming service offering thousands of yoga, Pilates, and fitness classes featuring top instructors.
Sustainability Efforts: Use of recycled fabrics like ECONYL® and commitment to ethical manufacturing practices.
Community Focus: Hosting free yoga events in parks and urban spaces worldwide to foster connection and mindfulness.

Has Alo Yoga Been Acquired by Another Company?

No, Alo Yoga has not been acquired by any other company. Despite rumors and speculation in the fashion and athleticwear sectors, the brand remains independently owned by its founders.

Recent Developments

In 2022, Alo expanded into performance footwear with the launch of the Alo Yoga CloudTec sneaker line.
The brand opened flagship stores in London, Sydney, and Tokyo, signaling international ambitions while maintaining private ownership.
No mergers, acquisitions, or equity sales to larger conglomerates like LVMH, Adidas, or Nike have occurred.

Frequently Asked Questions About Alo Yoga Ownership

Who are the owners of Alo Yoga?

The owners of Alo Yoga are co-founders Marco DeGeorge and Ezra Wood. They started the company in 2007 and continue to lead its vision and operations as a privately held business.

Is Alo Yoga owned by Nike or Lululemon?

No, Alo Yoga is not owned by Nike, Lululemon, or any other corporation. It is an independent brand fully controlled by its founders.

Is Alo Yoga a publicly traded company?

No, Alo Yoga is not publicly traded. It remains a private company with no plans announced for an IPO as of 2025.

Where is Alo Yoga headquartered?

Alo Yoga is headquartered in Los Angeles, California, USA. Its global offices support operations in North America, Europe, and Asia-Pacific regions.

Does Alo Yoga have investors or outside funding?

There is no public evidence of outside investment or venture capital funding. The company appears to be self-funded and profit-driven, maintaining full founder ownership.