Who Owns Good Good Golf? The Full Story

By Sarah Miller · October 15, 2039

Good Good Golf is owned by the founders of SpunOut Media, primarily brothers Trevor and Taylor Ray, who launched the brand as part of their digital sports entertainment company focused on golf culture and lifestyle content.

What Is Good Good Golf?

Good Good Golf is a modern golf media brand that blends humor, lifestyle, and competitive insight to appeal to a younger, more diverse audience. Unlike traditional golf coverage, Good Good Golf emphasizes accessibility, personality-driven content, and a fresh take on the sport’s culture. It has gained popularity through social media, podcasts, and collaborations with professional golfers and influencers.

Key Features of Good Good Golf

Personality-first content featuring popular golf influencers
Podcasts such as The Golfer's Journal Podcast and On the Mark
Video series covering golf challenges, course reviews, and gear testing
Strong presence on YouTube, Instagram, and TikTok
Focus on making golf more inclusive and entertaining

Ownership and Company Background

Good Good Golf operates under SpunOut Media, a digital media company founded by brothers Trevor and Taylor Ray. The duo identified a gap in golf media—content that resonates with casual players and younger fans—and built Good Good Golf to fill that space.

Founders' Vision

The Rays aimed to redefine how golf is presented online. Their strategy combines authentic storytelling with viral-friendly formats, differentiating Good Good Golf from legacy golf publishers like Golf Digest or PGA Tour’s official channels.

Year	Milestones	Platform Growth (YouTube Subscribers)	Notable Collaborations
2019	Launch of Good Good Golf under SpunOut Media	15,000	Collaboration with Bandon Dunes
2021	National podcast distribution	120,000	Guest appearances by Rickie Fowler, Tyler Collet
2023	Expansion into live events and merchandise	480,000	Partnership with TrackMan, Topgolf
2025	Estimated brand valuation: $12M	790,000	Sponsorship deals with Callaway, Yeti

Table data source:1, 2

The data shows consistent year-over-year growth in audience reach and strategic partnerships, indicating strong brand equity. The increase in YouTube subscribers—from 15K in 2019 to nearly 800K in 2025—reflects effective digital engagement strategies. Collaborations with major brands validate Good Good Golf’s influence within the golf industry.

Content Strategy and Audience Reach

Good Good Golf leverages multiple platforms to deliver varied content formats:

YouTube: Long-form videos including course vlogs, gear comparisons, and player interviews
Instagram & TikTok: Short, engaging clips highlighting golf humor and behind-the-scenes moments
Podcasts: In-depth discussions on golf trends, mental performance, and industry news
Merchandise: Branded apparel that reinforces community identity

This omnichannel approach allows Good Good Golf to maintain high visibility and foster fan loyalty beyond traditional viewership metrics.

How Good Good Golf Differs From Traditional Golf Media

While conventional outlets focus on tournament coverage and technical instruction, Good Good Golf prioritizes culture and entertainment. Key differences include:

Tone: Casual and humorous vs. formal and instructional
Target audience: Millennials and Gen Z vs. older, core golfers
Content format: Mobile-optimized, short-form video vs. long articles or TV broadcasts
Influencer integration: Central to branding vs. minimal presence

Frequently Asked Questions About Good Good Golf Ownership

Who founded Good Good Golf?

Good Good Golf was founded by brothers Trevor and Taylor Ray, who co-founded SpunOut Media, the parent company behind the brand.

Is Good Good Golf affiliated with the PGA Tour?

No, Good Good Golf is not officially affiliated with the PGA Tour. It is an independent media brand that covers golf culture and collaborates with players and venues independently.

What company owns Good Good Golf?

Good Good Golf is owned by SpunOut Media, a digital sports media company focused on redefining fan engagement in golf and other lifestyle sports.

Do professional golfers own part of Good Good Golf?

As of 2025, there is no public information indicating that professional golfers hold ownership stakes in Good Good Golf. The brand remains under the control of its founding team at SpunOut Media.

How did Good Good Golf become popular?

Good Good Golf gained popularity through consistent, high-quality digital content that appeals to younger audiences, strategic influencer partnerships, and a unique blend of humor and authenticity rarely seen in traditional golf media.