What Basketball Team Does Mark Cuban Own? | Dallas Mavericks

By Sarah Miller · October 9, 2027

Mark Cuban owns the Dallas Mavericks, a professional basketball team in the NBA.

The Dallas Mavericks: Mark Cuban's NBA Franchise

Mark Cuban is the majority owner of the Dallas Mavericks, a team in the National Basketball Association (NBA) based in Dallas, Texas. He purchased the team in January 2000 for $285 million and has since become one of the most visible and influential owners in professional sports.

How Mark Cuban Transformed the Mavericks

Bought the team in 2000 and immediately invested in player development and analytics.
Embraced technology and data-driven decision-making early in his ownership.
Led the franchise to its first NBA Championship in 2011.
Increased fan engagement through social media and transparent communication.

Key Milestones Under Mark Cuban's Ownership

Cuban’s tenure as owner has been marked by innovation, competitiveness, and business growth. His leadership extends beyond the court, influencing how modern franchises operate.

NBA Championship Victory

The pinnacle of Cuban’s ownership came in 2011 when the Mavericks defeated the Miami Heat in the NBA Finals. The victory solidified the team's legacy and showcased Cuban’s long-term investment in building a championship-caliber roster.

Business and Brand Expansion

Under Cuban, the Mavericks have expanded their brand globally. They were among the first NBA teams to accept Bitcoin for tickets and merchandise and launched innovative digital fan experiences.

Year	Season Record	Playoff Result	Team Value (USD)	Owner
2000	40–42	Did not qualify	285M (purchase price)	Mark Cuban
2006	60–22	NBA Finals (lost to MIA)	~$380M	Mark Cuban
2011	57–25	NBA Champions (defeated MIA)	~$435M	Mark Cuban
2020	43–32	Lost in First Round	$2.3B	Mark Cuban
2024	50–32	Western Conference Finals	$3.5B	Mark Cuban

Table data source:1, 2

The table illustrates the significant growth in both performance and valuation of the Dallas Mavericks under Mark Cuban’s ownership. From a $285 million investment in 2000, the team is now valued at $3.5 billion. On-court success, especially the 2011 championship, contributed heavily to this appreciation.

Mark Cuban's Influence Beyond Ownership

Cuban is known for his hands-on approach, often seen courtside and actively involved in front-office decisions. He champions player wellness, mental health awareness, and technological integration in training and scouting.

Innovation in Fan Experience

Introduced AI-powered customer service tools for ticketing.
Pioneered use of augmented reality in arena experiences.
Launched NFT collections and metaverse initiatives via the Mavericks’ blockchain platform.