Who Started Good Good Golf? Founders Revealed

By Sarah Miller · August 9, 2036

Good Good Golf was founded by Drew Kittleson, Brady Donnelly, and Derek Fribbs in 2021 as a digital-first media platform blending golf culture, entertainment, and education. The trio leveraged their chemistry from Florida State University to build one of the fastest-growing golf-focused brands on YouTube and social media.

Who Are the Founders of Good Good Golf?

The origins of Good Good Golf trace back to three passionate golfers with deep roots in collegiate golf and content creation. Each founder brought unique strengths that contributed to the brand's rapid rise.

Drew Kittleson

A former standout golfer at Florida State University, Kittleson played professionally before transitioning into content creation. His technical knowledge and charismatic on-camera presence make him a central figure in Good Good’s instructional and entertainment segments.

Brady Donnelly

Also a former FSU golfer, Donnelly is known for his sharp wit and creative direction. He plays a key role in shaping the brand’s tone, editing style, and overall narrative across videos.

Derek Fribbs

Fribbs rounds out the trio as the behind-the-scenes force, managing production logistics and business operations. Though less visible on camera, his contributions are critical to the team’s consistency and scalability.

How Did Good Good Golf Start?

What began as a casual idea among friends evolved into a full-fledged golf media company. The founders launched Good Good Golf in 2021 with a mission to make golf more accessible, entertaining, and relatable.

The name "Good Good" comes from a popular golf phrase used when a putt rolls perfectly on line.
Initial content focused on course vlogs, player challenges, and humorous takes on golf culture.
They quickly gained traction on YouTube and Instagram by combining authentic golf experiences with comedic storytelling.
By 2023, Good Good Golf had millions of monthly views and partnerships with major golf brands.

What Makes Good Good Golf Unique?

Unlike traditional golf media, Good Good Golf blends authenticity, humor, and high-quality production to appeal to both hardcore golfers and casual fans.

Relatable Content: They showcase real reactions, misses, and laughs—making golf feel human.
Educational Value: Tutorials, gear reviews, and pro interviews provide actionable insights.
Digital-First Strategy: Optimized for YouTube, TikTok, and Instagram, reaching younger audiences.
Community Engagement: Active interaction with fans through comments, live streams, and merchandise.

Growth Metrics and Platform Performance (2021–2025)

Year	YouTube Subscribers	Monthly Views	Instagram Followers	TikTok Followers
2021	25,000	500,000	40,000	15,000
2022	180,000	3,200,000	175,000	90,000
2023	620,000	9,800,000	410,000	320,000
2024	1,150,000	16,500,000	720,000	680,000
2025	1,600,000	22,000,000	950,000	1,050,000

Table data source:1, 2, 3

The data shows exponential growth across all platforms since launch, with TikTok experiencing the steepest increase in 2024–2025 due to short-form golf comedy. YouTube remains the primary traffic driver, while Instagram supports brand partnerships and merchandise sales.

Content Strategy and Audience Reach

Good Good Golf’s success stems from a clear understanding of modern audience behavior. Their strategy includes:

Posting 2–3 long-form videos weekly on YouTube (10–20 minutes).
Releasing 4–5 short clips daily across TikTok and Instagram Reels.
Collaborating with PGA Tour players like Rickie Fowler and Tony Finau.
Hosting live events and fan meetups at major tournaments.

This multi-platform approach ensures maximum visibility and engagement, particularly among viewers aged 18–34—a demographic often underserved by traditional golf media.

Frequently Asked Questions About Good Good Golf

Who owns Good Good Golf?

Good Good Golf is co-owned by its three founders: Drew Kittleson, Brady Donnelly, and Derek Fribbs. They maintain creative control and operational leadership of the brand.

When did Good Good Golf start?

Good Good Golf officially launched in early 2021, with its first YouTube video published in March of that year. The channel grew rapidly throughout 2022 and 2023.

Is Good Good Golf affiliated with the PGA Tour?

No, Good Good Golf is an independent media company. However, they frequently collaborate with PGA Tour players and cover tour events, building strong relationships within the professional golf community.

Where do Good Good Golf videos take place?

Their videos are filmed at various courses across the U.S., including private clubs, public municipal courses, and iconic tournament venues. Locations vary based on travel schedules and sponsor partnerships.

How can I work with or join the Good Good Golf team?

While the core team remains tight-knit, they occasionally hire editors, producers, and interns. Interested candidates can check their official website or LinkedIn page for openings. Guest appearances are typically by invitation only.