Who Performed at the First Super Bowl Halftime Show?

By Sarah Miller · June 20, 2048

The first Super Bowl halftime show, held during Super Bowl I on January 15, 1967, was performed by the University of Arizona marching band, the University of Michigan marching band, trumpeter Al Hirt, and the Anaheim High School drill team.

Understanding the First Super Bowl Halftime Show

The inaugural Super Bowl halftime show marked the beginning of what would become one of the most-watched musical events in American culture. Unlike today’s star-studded performances featuring global pop icons, the first halftime show emphasized pageantry, tradition, and school spirit, reflecting the early identity of the NFL-AFL Championship Game—later known as the Super Bowl.

What Was the Purpose of the Halftime Show in 1967?

To showcase American marching band traditions.
To entertain live stadium audiences during a break in gameplay.
To promote unity between college and professional football.
To provide a ceremonial atmosphere fitting for a championship event.

Who Were the Main Performers?

The halftime entertainment was a collaborative effort involving several groups and one notable soloist:

University of Arizona Wildcats Marching Band: Provided musical performance and visual formations.
University of Michigan Marching Band: Joined in with precision drills and classic American tunes.
Al Hirt: A renowned jazz trumpeter known as “The One-Man Band,” he delivered a standout instrumental performance.
Anaheim High School Drill Team: Added choreographed visual flair to complement the music.

Evolution of the Super Bowl Halftime Show

From its modest beginnings, the Super Bowl halftime show has transformed into a high-tech, globally broadcast spectacle. What started as a simple musical interlude now features elaborate stage designs, pyrotechnics, and top-tier pop artists.

Key Milestones in Halftime Show History

1970s–1980s: Continued emphasis on marching bands and themed productions (e.g., Disney collaborations).
1993: Michael Jackson’s performance revolutionized the format, proving music stars could elevate viewership.
2000s–Present: Dominated by major pop and rock acts like Prince, Beyoncé, Rihanna, and Usher.
Viewership Growth: From under 60 million in 1967 to over 120 million in recent years.

Year	Super Bowl	Halftime Performer(s)	Estimated Viewership (Millions)	Notable Facts
1967	I	University of Arizona Band, University of Michigan Band, Al Hirt, Anaheim HS Drill Team	51.7	First-ever Super Bowl; co-broadcast by CBS and NBC
1970	IV	Ohio State University Marching Band	61.9	Emphasis on collegiate performances continued
1980	XIV	Up with People	68.0	Group performed multiple times across the 1970s–80s
1993	XXVII	Michael Jackson	133.4	Credited with transforming the halftime show into a cultural event
2023	LVII	Rihanna	118.7	First performance after pregnancy; record-breaking streams post-show

Table data source:1, 2, 3

The data highlights how performer selection directly correlates with audience growth and cultural impact. Early shows attracted modest TV audiences, but the inclusion of mainstream music legends like Michael Jackson caused a dramatic spike in interest. Since then, the NFL has strategically partnered with top-tier artists to maximize engagement.

Frequently Asked Questions About the First Super Bowl Halftime Show

Who played at the first Super Bowl halftime show?

The performers included the University of Arizona marching band, the University of Michigan marching band, famed trumpeter Al Hirt, and the Anaheim High School drill team.

When was the first Super Bowl halftime show held?

The first Super Bowl halftime show took place on January 15, 1967, during Super Bowl I at the Los Angeles Memorial Coliseum.

Why was Al Hirt chosen for the first halftime show?

Al Hirt was a Grammy-winning jazz trumpeter popular in the 1960s, known for his energetic live performances. His mainstream appeal and New Orleans roots made him a fitting choice for a festive, patriotic event.

Were there any pop stars in early Super Bowl halftime shows?

No. Early halftime shows focused on marching bands, thematic spectacles, and local performers. Pop stars did not begin headlining until the 1990s, starting with Michael Jackson’s landmark 1993 performance.

How has the Super Bowl halftime show changed since 1967?

It has evolved from a traditional marching band-focused intermission into a globally televised musical extravaganza featuring top pop, rock, and hip-hop artists, advanced technology, and massive production budgets.