Who Owns Taylormade Golf Company? Current Owner Revealed

By Sarah Miller · January 22, 2033

Taylormade Golf Company is currently owned by KPS Capital Partners, a private equity firm based in New York, which acquired the brand in 2017.

Overview of Taylormade Ownership History

Taylormade, one of the most influential golf equipment manufacturers in the world, has undergone several ownership changes since its founding. Understanding who owns Taylormade today requires a look at its corporate evolution over the past decades.

Key Ownership Transitions

1979–1984: Founded by Gary Adams as an independent company.
1984–1997: Acquired by Salomon Group, a French sporting goods conglomerate.
1997–2017: Operated under Adidas AG after Salomon was absorbed into the Adidas portfolio.
2017–Present: Purchased by KPS Capital Partners, marking its transition to private equity ownership.

KPS Capital Partners: The Current Owner

KPS Capital Partners, LP is a New York-based private equity firm specializing in manufacturing companies. In June 2017, KPS completed the acquisition of Taylormade from Adidas Group for approximately $450 million, following Adidas’s decision to divest non-core brands.

Why KPS Acquired Taylormade

The acquisition was part of KPS’s strategy to invest in high-potential industrial and consumer brands with strong market positions. At the time of sale, Taylormade was facing financial challenges, including declining sales and operational inefficiencies under Adidas.

KPS aimed to streamline operations and refocus on innovation.
The firm implemented cost reductions and leadership restructuring.

Taylormade's Performance Under KPS Ownership

Since the acquisition, Taylormade has shown signs of recovery, regaining competitive ground in driver and iron technology. The company has launched award-winning products such as the SIM, Stealth, and Qi10 series, signaling renewed innovation momentum.

Year	Ownership	Annual Revenue (Est.)	Key Developments
2016	Adidas Group	$500M	Financial losses reported; strategic review initiated
2018	KPS Capital	$480M	Cost restructuring, leadership change
2020	KPS Capital	$600M	SIM drivers launch; market share growth
2022	KPS Capital	$720M	Stealth series drives revenue surge
2024	KPS Capital	$800M+	Qi10 platform released; global expansion

Table data source:1, 2, 3

The data shows a clear upward trend in Taylormade's estimated revenue since KPS took control, reflecting improved operational efficiency and product success. By focusing on core golf innovation and reducing overhead, KPS helped stabilize and grow the brand despite industry headwinds. Market analysts attribute much of the turnaround to strategic investment in technology and athlete endorsements.

Strategic Direction and Future Outlook

Under KPS, Taylormade has shifted toward agility and technological differentiation. The company has expanded its use of artificial intelligence in club design and invested heavily in sustainability initiatives, such as recyclable club components.

Future Possibilities

Potential IPO or resale to a strategic buyer in the coming years.
Expansion into digital fitness and golf simulation markets.
Continued focus on direct-to-consumer (DTC) sales channels.

Frequently Asked Questions About Taylormade Ownership

Who currently owns Taylormade Golf?

Taylormade Golf is currently owned by KPS Capital Partners, a private equity firm that acquired the company in 2017 from Adidas Group.

Did Adidas used to own Taylormade?

Yes, Adidas AG owned Taylormade from 1997 until 2017. The brand was part of Adidas’s broader portfolio but was sold due to underperformance and strategic realignment.

Why did Adidas sell Taylormade?

Adidas sold Taylormade to focus on its core athletic footwear and apparel brands. Taylormade had been generating losses, and the sale allowed Adidas to reduce debt and streamline operations.

Is Taylormade a publicly traded company?

No, Taylormade is not publicly traded. Since its acquisition by KPS Capital Partners in 2017, it has operated as a privately held company.

Has Taylormade improved since KPS took over?

Yes, Taylormade has seen significant improvement since 2017, with increased revenue, successful product launches, and regained market share in key categories like drivers and fairway woods.