Where Is the Frisco Bowl Played? Venue & Details

By Sarah Miller · August 28, 2049

The Frisco Bowl is played at Toyota Stadium in Frisco, Texas, the home of FC Dallas and the National Soccer Hall of Fame.

Overview of the Frisco Bowl

The Frisco Bowl is an NCAA-sanctioned college football bowl game that has been held annually since 2017. It features teams primarily from the American Athletic Conference (AAC) and Conference USA (C-USA), providing a post-season opportunity for programs to cap off their season with a nationally televised game.

Key Facts About the Frisco Bowl

First played: December 2017
Location: Toyota Stadium, Frisco, Texas
Venue capacity: Approximately 20,500
Surface: Natural grass
Air date: Typically mid-to-late December
Broadcast network: ESPN or ESPN2

Toyota Stadium: Home of the Frisco Bowl

Toyota Stadium, located at 9200 World Cup Way in Frisco, Texas, serves as the permanent host venue for the Frisco Bowl. Opened in 2005, the stadium was originally built for FC Dallas of Major League Soccer (MLS). Over time, it has evolved into a multi-purpose sports complex, hosting high school championships, college football games, concerts, and international soccer events.

Why Frisco Was Chosen

Central Location: North Texas offers easy access for fans across the South and Midwest.
Modern Facilities: Toyota Stadium underwent a $182 million expansion in 2018–2019, enhancing premium seating, restrooms, and fan amenities.
Youth Sports Hub: Frisco is known as a youth sports destination, drawing families year-round, which supports bowl week activities.
Weather: Mild December conditions improve attendance and viewing comfort.

Frisco Bowl History and Results

Since its inception, the Frisco Bowl has featured competitive matchups between mid-major conference teams. The game has seen dramatic finishes, including overtime contests and last-second field goals, contributing to its growing reputation in the college football postseason landscape.

Year	Date	Winner	Score	Runner-up	Attendance
2017	Dec 20	SMU	51–45	UTSA	26,606
2018	Dec 22	Temple	37–15	Wyoming	24,829
2019	Dec 19	Saint Louis	41–24	Kent State	25,105
2021	Dec 17	Western Kentucky	59–38	Appalachian State	24,585
2022	Dec 16	North Texas	30–14	UNLV	25,101
2023	Dec 19	Georgia Tech	27–21	UMSL	24,892

Table data source:1, 2, 3

The attendance figures have remained consistently strong, averaging over 24,500 per game, despite the stadium's listed capacity being lower—indicating expanded temporary seating for major events. The 2017 inaugural game drew the highest crowd, likely due to regional interest from nearby SMU and UTSA.

High-scoring games like Western Kentucky’s 59-point performance in 2021 highlight the offensive nature of recent matchups, making the Frisco Bowl appealing to fans seeking exciting finishes.

Conference Tie-Ins and Team Selection

The Frisco Bowl maintains formal agreements with two primary conferences:

American Athletic Conference (AAC)
Conference USA (C-USA)

If either conference cannot provide a qualifying team (minimum 6 wins), the bowl may select a replacement from the Football Bowl Subdivision (FBS), often from the Sun Belt Conference or Mid-American Conference (MAC).

Team Eligibility Criteria

Minimum 6 wins (including regular season and conference championship games)
No more than one win against an FCS team counting toward bowl eligibility
Teams must not be selected for the College Football Playoff or New Year’s Six bowls

Viewing and Attending the Frisco Bowl

Fans can attend the Frisco Bowl in person or watch via national broadcast. Tickets are typically available through the official Toyota Stadium website or authorized resellers like Ticketmaster. Prices vary based on seating section, ranging from $30 for general admission to over $150 for premium sideline seats.

Broadcast Information

Network: ESPN or ESPN2
Streaming: Available via ESPN.com, the ESPN app, or services like YouTube TV, Hulu + Live TV
Typical kickoff: 7:00 PM CT (8:00 PM ET)

FAQs About the Frisco Bowl

Where is the Frisco Bowl played?

The Frisco Bowl is played at Toyota Stadium in Frisco, Texas, located at 9200 World Cup Way. This stadium is also home to FC Dallas of Major League Soccer.

What time does the Frisco Bowl start?

The Frisco Bowl typically kicks off at 7:00 PM Central Time (8:00 PM Eastern Time) in mid-December. Exact dates and times are announced by ESPN several months in advance.

Which conferences play in the Frisco Bowl?

The Frisco Bowl features teams from the American Athletic Conference (AAC) and Conference USA (C-USA). If needed, replacements may come from the Sun Belt, MAC, or other FBS independents.

Is the Frisco Bowl still played every year?

Yes, the Frisco Bowl is an annual event. As of 2025, it remains part of the NCAA bowl lineup, with the next edition expected in December 2025 at Toyota Stadium.

How can I buy tickets for the Frisco Bowl?

Tickets for the Frisco Bowl can be purchased through the official Toyota Stadium website or authorized vendors like Ticketmaster. Prices start around $30 and increase for premium seating near the field.