Where Is Chick-fil-A Peach Bowl Played? Venue & Details

By Sarah Miller · August 8, 2026

The Chick-fil-A Peach Bowl is held annually at Mercedes-Benz Stadium in Atlanta, Georgia, serving as a major College Football Playoff semifinal or New Year's Six bowl game.

Overview of the Chick-fil-A Peach Bowl

The Chick-fil-A Peach Bowl is one of the most prestigious postseason college football games in the United States. Played in early January each year, it is hosted at Mercedes-Benz Stadium in downtown Atlanta, Georgia. The game has a rich history dating back to 1968 and has grown into a cornerstone of the College Football Playoff (CFP) rotation, hosting playoff semifinals every three years.

This bowl game is sponsored by Chick-fil-A, the Atlanta-based fast-food chain, which has held naming rights since 1997. It is renowned not only for high-level competition but also for its community outreach, fan experience, and charitable contributions.

History and Evolution of the Game

Origins and Milestones

First played in 1968 as the Peach Bowl, initially to promote tourism and economic growth in Georgia.
Originally held at Atlanta-Fulton County Stadium until 1991.
Moved to the Georgia Dome from 1992 to 2016.
Relocated to Mercedes-Benz Stadium starting with the 2017 edition.
Became part of the New Year's Six bowls in 2014.
Serves as a College Football Playoff semifinal site on a rotating basis.

Venue: Mercedes-Benz Stadium

Key Features

Mercedes-Benz Stadium, home of the NFL’s Atlanta Falcons and MLS’s Atlanta United, opened in 2017 and quickly became the premier sports and entertainment venue in the Southeast.

Location: 1 AMB Drive NW, Atlanta, GA 30313
Capacity: Approximately 71,000 for football games
Roof: Retractable, featuring a unique "pinwheel" design
Sustainability: LEED Platinum certified, the first professional sports stadium in the U.S. to achieve this
Transportation: Easily accessible via MARTA rail, bike shares, and ride-sharing services

Recent and Upcoming Matchups

The Chick-fil-A Peach Bowl typically features top-ranked teams from major conferences such as the SEC, Big Ten, ACC, and others. When part of the CFP, it hosts two of the nation’s best four teams.

Year	Date	Teams	Final Score	Attendance	TV Network
2022	Dec 30, 2022	Tennessee vs. Clemson	31–14	70,352	ESPN
2023	Jan 1, 2024	Washington vs. Texas	37–31	69,947	ESPN
2024 (CFP)	Jan 1, 2025	Notre Dame vs. Penn State	N/A (upcoming)	Expected ~71,000	ESPN
2025 (CFP)	Jan 1, 2026	TBD	TBD	Projected	ESPN

Table data source:1, 2

The attendance figures consistently rank among the highest in bowl games, reflecting strong regional support and national interest. The 2023 game between Washington and Texas demonstrated the growing appeal beyond traditional SEC matchups, drawing fans from across the country.

Game Significance in College Football

Role in the College Football Playoff

The Chick-fil-A Peach Bowl rotates as a host site for the CFP semifinals with other New Year's Six bowls.
In non-semifinal years, it selects highly ranked teams based on conference tie-ins and CFP rankings.
Primary conference affiliations include the SEC and Big Ten, though flexibility exists for top-ranked programs.
The game offers significant financial payouts to participating schools—over $6 million per team in recent years.

Economic and Cultural Impact

Beyond the field, the Chick-fil-A Peach Bowl generates millions in economic impact for Atlanta annually. It supports youth programs, STEM initiatives, and local charities through its Peach Bowl Community Engagement efforts.

Frequently Asked Questions About the Chick-fil-A Peach Bowl

Where is the Chick-fil-A Peach Bowl played?

The Chick-fil-A Peach Bowl is played at Mercedes-Benz Stadium in Atlanta, Georgia.

Is the Chick-fil-A Peach Bowl a playoff game?

Yes, it serves as a College Football Playoff semifinal game every three years as part of the New Year's Six rotation.

When is the next Chick-fil-A Peach Bowl?

The next game will be played on January 1, 2025, featuring Notre Dame vs. Penn State as a CFP semifinal.

Who sponsors the Peach Bowl?

The game is sponsored by Chick-fil-A, an Atlanta-based restaurant chain that acquired naming rights in 1997.

How can I get tickets to the Chick-fil-A Peach Bowl?

Tickets can be purchased through the official website (peachbowl.com), authorized ticketing partners like Ticketmaster, or resale platforms such as SeatGeek and Vivid Seats.