Football Players in Haribo Commercial Revealed

By Sarah Miller · August 23, 2036

The football players featured in the Haribo commercial are former England captain David Beckham, French superstar Kylian Mbappé, and Brazilian legend Ronaldinho. These iconic athletes star in Haribo's 'Kids at Heart' campaign, promoting the brand's gummy sweets by showcasing their playful, youthful spirit on and off the pitch.

Who Stars in the Haribo 'Kids at Heart' Football Campaign?

Haribo's global advertising campaign titled 'Kids at Heart' features world-renowned footballers who embody both elite athleticism and a joyful, childlike passion for the game. The campaign emphasizes fun, nostalgia, and the universal love of play—values aligned with Haribo’s brand identity.

Key Footballers in the Haribo Commercial

David Beckham – Former England captain and Manchester United legend, known for his precision passing and global influence.
Kylian Mbappé – Current football sensation and one of the fastest players in the world, playing for Paris Saint-Germain and the French national team.
Ronaldinho – Brazilian magician famed for his flair, creativity, and infectious smile during his peak at FC Barcelona.

The Concept Behind the Haribo Football Ad

The 'Kids at Heart' campaign was launched to reconnect audiences with the joy of childhood through the lens of football. Each player is shown engaging in imaginative, lighthearted scenarios that blend real football skills with whimsical storytelling.

Why These Players Were Chosen

All three players are globally recognized, ensuring international appeal.
Each has a distinct personality that aligns with fun and positivity.
Their careers span different generations, helping Haribo reach diverse age groups.
They’ve maintained strong public images and continued relevance post-retirement (in Beckham and Ronaldinho’s case).

Commercial Impact and Viewer Engagement

The ad blends high-energy football moments with colorful animations of Haribo gummies, creating a vibrant visual experience. It aired across Europe and North America during major sports events in 2023–2024, significantly boosting brand visibility.

Player	Nationality	Clubs (Peak Years)	Followers (Instagram, 2025)	Role in Haribo Campaign
David Beckham	England	Man Utd, Real Madrid, LA Galaxy	89.5M	Brand ambassador, leadership & legacy
Kylian Mbappé	France	PSG, Monaco, France NT	112.3M	Youthful energy & modern appeal
Ronaldinho	Brazil	Barcelona, AC Milan, Flamengo	67.1M	Playfulness & creative flair

Table data source:1, 2, 3

The table highlights the strategic selection of players based on reach, image, and emotional resonance. Mbappé leads in social media following, offering massive digital engagement potential. Beckham’s enduring global brand makes him ideal for cross-generational marketing, while Ronaldinho brings nostalgic charm and viral appeal through his joyful persona.

Behind the Scenes: Filming the Haribo Ad

Filmed in summer 2023 across multiple locations including London, Paris, and Barcelona, the commercial used motion-capture technology to integrate animated Haribo characters into live-action football sequences. The actors performed stunts and tricks enhanced by CGI, blending realism with fantasy.

Notable Production Details

Directed by award-winning filmmaker Taika Waititi (known for Thor: Ragnarok) in collaboration with Haribo’s creative team.
Used augmented reality overlays during filming to help actors interact with virtual gummy characters.
Soundtrack features a remix of the classic Haribo jingle with modern beats.

Frequently Asked Questions About the Football Players in the Haribo Commercial

Which footballers appear in the Haribo 'Kids at Heart' ad?

The footballers in the Haribo commercial are David Beckham, Kylian Mbappé, and Ronaldinho. They were chosen for their global fame, positive public image, and ability to represent joy and playfulness.

When did the Haribo football commercial air?

The Haribo 'Kids at Heart' commercial premiered in September 2023 and ran through major football seasons in 2023–2024, including during UEFA Champions League broadcasts and the FIFA Club World Cup.

Is David Beckham still playing professional football?

No, David Beckham retired from professional football in 2013 after playing for Paris Saint-Germain. He now focuses on ownership of Inter Miami CF and various brand partnerships, including Haribo.

Why did Haribo choose footballers for their ad campaign?

Football has a massive global audience, especially among children and families—the core consumers of Haribo products. Using beloved football stars helps amplify emotional connection and brand recall.

Are there any female footballers in Haribo commercials?

As of 2025, the main 'Kids at Heart' campaign features male footballers. However, Haribo has supported women’s football through sponsorships and regional ads, suggesting potential inclusion in future campaigns.